The Company has now reached $12 million in donations since the campaign's inception in 2022, primarily driven by customer contributions
In honor of Veteran's Day, Tailored Brands, Inc. (the "Company") is proud to announce its annual donation to the Veteran community, offering support to service members and their families through, in large part, customer contributions. Since its launch in November 2022, the retailer's "Threads of Valor" campaign has generated more than 3.1 million unique contributions from customers across the country, totaling $12 million in donations when combined with Tailored Brands' $2 million in additional funding over the past two years.
The Threads of Valor campaign invites customers to contribute $1, $3, or $5 at checkout in Men's Wearhouse, Jos. A. Bank and K&G stores across the U.S. This collective generosity has resulted in record-breaking contributions, raising $4.5 million in 2024 through customer donations alone, with an additional $1 million provided by Tailored Brands. This simple act of kindness has significantly funded organizations that provide essential services such as housing, healthcare, family support, and Service Dogs for Veterans in need.
The retailer continues its longstanding commitment to the Veteran community by dividing the $5.5 million raised over the last 12 months across an expanded roster of six organizations: Hire Heroes USA, K9s For Warriors, Fisher House Foundation, Semper Fi & America's Fund, Stop Soldier Suicide, and Folds of Honor. In a further commitment, Tailored Brands is also allocating $500,000 as part of their partnership with the Kenneth Cole Foundation to fund Veterans' social causes.
"Supporting the Veteran community has always been a priority for Tailored Brands," said John Tighe, President of Tailored Brands. "With the introduction of the Threads of Valor campaign, we saw that our customers share our values and their generosity continues to exceed our expectations. It is because of them that we're able to expand our support through partnerships with organizations that have a meaningful impact on the lives of Veterans and their families."
Stop Soldier Suicide, a first-time donation recipient this year, is dedicated to preventing suicide among military members, Veterans, and their families by providing support, resources, and education. Their programs help identify at-risk individuals and connect them with the necessary services to ensure their mental well-being. The funding from Tailored Brands will help expand their outreach and provide critical support to those in need.
Tailored Brands' donations to Fisher House Foundation will go toward the construction of additional homes across the U.S., providing families of Veterans a comfortable place to stay near VA and military hospitals while their loved ones receive care.
With support from Tailored Brands, Hire Heroes USA continues to help military members, Veterans, and their spouses transition into civilian careers and Tailored Brands is the primary sponsor of the Junior Enlisted Program. Over the past six years, this partnership has been pivotal in creating employment opportunities for thousands of Veterans.
Thanks to this year's funds, at K9s for Warriors the Company has sponsored 25 Service Dogs to be paired with Veterans suffering from invisible wounds of war. The impact of these trained service animals is life-changing, offering crucial emotional and physical support.
Continued funding from Tailored Brands will aid Semper Fi & America's Fund in offering caregiver retreats and critical programs, which provides lifetime support for our Nation's wounded, ill, and injured service members, Veterans, and military families.
Moreover, through the retailer's contributions to Folds of Honor, the organization will provide educational scholarships to the families of disabled or fallen U.S. service members.
Tailored Brands continues to expand the impact of its "Threads of Valor" campaign, and will welcome Operation Gratitude to its roster of Veteran service organizations in 2025. By sending more than 1 million care packages annually to deployed troops, Veterans, and first responders, the organization's efforts not only boost morale but also provide essential items to those on the frontlines.
These donations are made possible because of the generosity of Tailored Brands customers, who have given $10 million since 2022. Combined with the $2 million donated from Tailored Brands, Threads of Valor has contributed $12 million to date. Tailored Brands customers will have continued opportunities to donate to these organizations throughout the year at any Men's Wearhouse, Jos. A. Bank and K&G store.
